14

April 2022

Preethi Shenoy's Success Story: How She Built a Green Tara Ecofriendly Bag Brand

Author Name | ServiceMall

How Preethi Shenoy Built a Sustainable Bag Brand Preethi Shenoy is a woman on a mission to make the world better. Preethi Shenoy, a Mysore-based entrepreneur, is working to make the world a cleaner and greener place by supplying 100 percent cotton bags to replace single-use plastic bags. She is currently selling eco-friendly cotton bags under the brand name Green Tara. Preethi Shenoy is the founder of Green Tara, a company she built to bring peace through its products.  In this blog article, we will explore Preethi's story of how she used social media platforms like Facebook and Instagram to build an international community of environmentally conscious consumers.

Introduction To Entrepreneurship

Preethi Shenoy was born and raised in Nagara, Malnad, in the green canopies of the Shivamogga district, and graduated with a B.Com degree. She started her first business out of her home in the pickle industry, where she made her pickles and sold them to friends and family. 

Connecting With The Earth Save Company Products

Mr. Dharmendra, past president of the Lions Club, was impressed by Preethi's pickle business and encouraged her to set up a stall at a two-day fund-raising event he was organizing. At this event, Preethi found interest in the Earth Save company products by Mr. Praveen, CEO of Earth Save, who happened to be a close family friend. She connected with these products and found her true calling in the environmentally-friendly products sector.

She Is Motivated By Her Passion For Helping Others Lead More Sustainable, Healthier Lives.

Since then, Preethi has traveled to various states such as Tamil Nadu, Kerala, and Goa, participating in trade fairs and gaining more momentum and recognition. Today, Preethi sells eco-friendly products in wholesale and retail; she exports her products all over India. Her ambition is to eventually export these products outside India to help raise awareness about the environment and help educate people about making greener choices. Mrs. Preethi resides in Mysore with her husband, Mr. Preetham Shenoy, an insurance consultant by profession, and her son Shakthi Shenoy, a bright student pursuing B.Com and Company Secretary.

1. Basic Bags

Everyone loves a personalized brand of their bags! Green Tara provides uniquely customizable options to embed or engrave your logo, content, messages, etc., on your choice of Basic Bags for regular daily use. Surprise your friends with a simple, eco-friendly, customized Green Tara cotton bag!

2. Fashion Bags

Paint the town green and sizzle your outing with Green Tara's trendy fashion bags. Suitable for all purposes and with multiple peppy designs and prints, our array of choices in bags are the latest in design, trend, and choice! Shopping? We got you covered with ample space but still just the right size and comfy to haul. Outing with friends? Our quality, cozy strapped bags ensure that your things are safe yet conveniently hidden so you can live the moment! Traveling? Don't even pack anything else - pockets are aplenty! 

3. Lunch Bags

Your lunch is your time away from the daily hubbub of work, business, and life. But, just like you need to dedicate time away for it each day, your food box needs its little stacked place. Green Tara's environment and age-friendly lunch bags will lug with you as your friend in hunger! 

4. Vegetable Compartment Bags

Everyone knows the many sections and compartments in the refrigerator at home, where every item has its place (and still manages to get out of place at times!). But the story is different - and messy - when you are out there buying all kinds of vegetables from different vendors, and they all end up in a not-so-good-looking clutter when you come home.  Hello Veggie Compartment Bags - Green Tara's simple, easy-to-lug cotton bags for vegetables are compartmentalized for all your different items to organize your vegetables even before they hit the refrigerator. And all without you having to sort again. How easy is life with this? Very much! Grab our unique compartment bags today!

5. Gifts & Event Bags

Your events are not just occasions - they are unique and meant to be memorable. We care about your events so that you can make gifts more personal. At Green Tara, we make customized gift bags for corporate events, weddings, or any special occasion at your home!

How Did Preethi Shenoy Establish The Presence Of Green Tara In The Market?

Preethi Shenoy took part in many exhibitions and B2B trade shows, where she attracted many customers. After that, she began selling her bags throughout India. Preethi now sells eco-friendly products to various consumers in India, including wholesale, retail, and businesses. She took the help of digital marketing to establish the presence of Green Tara in the market. The digital marketing team took care of the rest by creating content on social media platforms.

A Powerful Branding Tool

Eco-friendly cotton bags may be easily customized with eye-catching designs that make a fashion statement. So Cotton bag branding is one of the most cost-effective and convenient ways to promote your business.

Economical

Getting branded cotton bags are relatively inexpensive and fit well into any business' budget. Customers who parade these bags around town will generate a significant return on investment.

Boost Your Customer’s Happiness

You can impress your customers by contributing to Mother Nature and winning their loyalty. It is pleasing to have an attractive, durable bag they can use multiple times.

Unique And Memorable

Promotional cotton bags are unique and memorable. They are helpful since they can hold a lot of stuff. A long-lasting cotton bag may be reused numerous times, and your logo will be in your clients' memories for a long time.

Lessons Learnt

Everyone is born with a natural entrepreneur's spirit. No matter who you are, you have the power to create a million-dollar business. However, Preethi teaches that success is not overnight; it requires passion and dedication over time. Preethi has overcome many challenges on her journey to becoming an entrepreneur.