Born in the quaint town of Nagara, in the green canopies of the Shimoga district in Karnataka, Preethi Shenoy graduated in the Commerce stream. She was happy with her home-made pickle business that she was running on a small scale, catering to her family and friends, unaware of how life would be unfolding for her in a few months to come.
She got an opportunity to set up a stall in the fundraiser organized by the then president of Lion’s Club, Mr. Dharmendra. During the event she met Mr. Praveen, CEO of Earth Save. This was a turning point in her life. She was so much inspired by the work done at Earth Save for mother nature, that she started her own line of eco-friendly bags by the name “Green Tara ''.
It is rightly said that the key to success is to start before you are ready. Within no time, Preethi was traveling to different places in many states of India, like Kerala, Karnataka, Tamil Nadu, Goa, etc., setting up exhibitions, connecting with retailers as well as end-consumers, bringing about the awareness of her products and their benefits over the single use plastics harming our environment.